I chose to connect with Maggie Pranckus, Assistant Vice President and Social Media Specialist at Baird for my social media interview. I was interested to know how a small team of five could strategically manage the social media channels for a financial services company among five business units. …

Wells Fargo CEO Charlie Scharf blamed the company’s difficulty in reaching its diversity numbers on the lack of qualified Black talent. Not once, but twice. In a memo to the company’s associates about its diversity initiatives on June 18, Scharf stated, “While it might sound like an excuse, the unfortunate…

I’m not a big YouTuber, but a couple years ago a friend introduced me to an Australian couple’s YouTube journey around the world while living on a sailboat. I was immediately hooked. With over one million subscribers, Elayna Carausu and Riley Whitelum, otherwise known as Sailing La Vagabonde, have developed…

Shama Hyder’s 4th edition of The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue provides a wealth of information on the do’s and don’ts of social media marketing. Hyder introduces several frameworks for strategizing and evaluating the effectiveness of your brand’s message…

Ads constantly grab my attention: when I’m reading news articles, driving on the highway, scrolling on Instagram, along with every moment of my life that I’m exposed to them. Because I learn so much about ads in my classes, I like to think about their intent and audience. I try…

It took me a minute to think about who influences me on social media because I post the things that make me laugh or genuinely happy. This isn’t me saying, “oh, look at me. I’m cool and I post random things on Instagram and no one influences me.” No, that’s…

I’ve been watching National Geographic Channel and reading National Geographic Magazine since I was a child. My passion for nature, culture, the environment, historical figures and science have always attracted me to the adventurous and beautiful content of National Geographic. When I got an Instagram account, @natgeo and @natgeotravel were…

I chose to live tweet the Packers vs. Falcons game for #MondayNightFootball. I’m a Bears fan so it was an interesting experience and incredibly difficult to provide coverage on teams I’m unfamiliar with. Also, I’m not very knowledgeable with sports terminology and I was hesitant posting each of my tweets…

Today I’m going to talk about some thumb-stopping content on social media. Thumb-stopping content are things that instantly grab my attention and cause me to stop scrolling, usually without even realizing it. This varies from person to person and absolutely depends on my mood. I’m an incredibly visual person. If…