Book Report: “The Zen of Social Media Marketing” by Shama Hyder

  • Sum your brand into one word
  • In one line, sum up your brand’s outcome and what it will help clients achieve as the final result
  • Know what makes your brand different from others
  • Offer samples to get people looking at your content
  • Prioritize your website — it’s the most important conversion tool
  • Do a good job
  • Tell the customer story through videos, photos, audio or testimonials
  1. A good understanding of the brand, outcome, and differentiator
  2. A website that educates, markets, and sells
  3. A website with easy-to-update content
  4. An email capture mechanism

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