Social Media Course Reflection

  1. Be consistent. It’s essential to maintain consistency in the voice, tone and imagery across every platform in order to establish a strong brand image. Your brand must post timely, relevant content according to the needs of each platform. Hootsuite is an excellent way to monitor all channels in one place.
  2. Know your audience. Whose attention are you trying to get? Why? Where can you find them? What are their habits, thoughts, purchasing behaviors and values? How can you be helpful to them? I’ve learned that it’s way beyond demographics. Your brand should reflect parts of the target audience’s identity. If not, why would they pay attention to you?
  3. Set goals. Beyond wanting to get more social media engagement, you must set SMART goals: Specific, Measurable, Attainable, Relevant, Time-Bound.
  4. Stand out. Don’t focus so much on being the best of the best. Focus on being different from competitors. What makes your brand unique? How can you express this? What do you stand for beyond your product or service? How can you connect with your audience in genuine ways? What will your audience gain from you?
  5. Measure your efforts. Your efforts means nothing if you don’t analyze the impact of them. Measurement saves you money and provides lessons for the future. What content was most popular for your audience? How can you implement that success into next year’s strategies? What didn’t get much interaction? Can you allocate these funds to something else? Using tools like Facebook Ads Manager is incredibly helpful and important for measuring success. Data is everything!

--

--

--

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

Is it true that the trending formats in social media has led to diminished originality in the…

6 Ways You Can Actually Change Your Money Situation.

1 Second Could Cost You $7,000

How Zoho CRM Can Help Your Small Business Grow

The future of actors in advertising looks a bit bleak given the impending rise of the metaverse.

3 Things I Learned Spending $596,000 A Month On Facebook Ads

PEERCLICK : Affiliate Marketing Trends 2019: Predictions from Industry Experts

4 Questions That Will Strengthen Your Brand’s Iceberg

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Sheila Cavanagh

Sheila Cavanagh

More from Medium

MOVEMENT — The healing start to domestic abuse!

Chapter 3: primitives and references

Reflect + Present

Microghosting or ‘selective responding’ in work and friendship