This was my first and only class at Marquette dedicated solely to the social media industry. As the semester closes, I’m reminded of the endless information and practices I’ve learned through class discussions, book reports and weekly blog posts. I’ve identified some key takeaways that I’ll be sure to incorporate into my future profession, no matter what it may be.

  1. Be consistent. It’s essential to maintain consistency in the voice, tone and imagery across every platform in order to establish a strong brand image. Your brand must post timely, relevant content according to the needs of each platform. …

I chose to connect with Maggie Pranckus, Assistant Vice President and Social Media Specialist at Baird for my social media interview. I was interested to know how a small team of five could strategically manage the social media channels for a financial services company among five business units. Before I get into the details of my interview with her, here’s a little bit about Maggie.

In 2013, she interned at Baird as a Marquette student doing website design. It was an unfamiliar area to her at first, but she accepted a full time position doing website design in 2016. Later…


Wells Fargo CEO Charlie Scharf blamed the company’s difficulty in reaching its diversity numbers on the lack of qualified Black talent. Not once, but twice. In a memo to the company’s associates about its diversity initiatives on June 18, Scharf stated, “While it might sound like an excuse, the unfortunate reality is that there is a very limited pool of black talent to recruit from.” He also said this in a Zoom meeting to associates. The statements went to the public on Sept. 22. The bank received immediate backlash nationwide, both in news headlines and across social media platforms. …


I’m not a big YouTuber, but a couple years ago a friend introduced me to an Australian couple’s YouTube journey around the world while living on a sailboat. I was immediately hooked. With over one million subscribers, Elayna Carausu and Riley Whitelum, otherwise known as Sailing La Vagabonde, have developed a unique following throughout their seven years of living on a boat. I’ve come to realize that their success is based not only on the “dream” life they live, but also because of their incredible social media presence.

I was initially intrigued to their YouTube videos for a variety of…


Shama Hyder’s 4th edition of The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue provides a wealth of information on the do’s and don’ts of social media marketing. Hyder introduces several frameworks for strategizing and evaluating the effectiveness of your brand’s message and output, and how to attract and maintain consumers and customers. These frameworks have been proven to work at her successful global marketing and media company, Zen Media.

Hyder covers a variety of topics all centered around the ACT methodology. This framework for online marketing involves Attracting, Converting and Transforming


Ads constantly grab my attention: when I’m reading news articles, driving on the highway, scrolling on Instagram, along with every moment of my life that I’m exposed to them. Because I learn so much about ads in my classes, I like to think about their intent and audience. I try not to click on the ads that pop up on my Instagram feed because I’m cautious about the algorithms. That’s not to say ads don’t influence every aspect of my life and my purchasing decisions — because they do.

Ads especially grab my attention when I have just spoken about…


It took me a minute to think about who influences me on social media because I post the things that make me laugh or genuinely happy. This isn’t me saying, “oh, look at me. I’m cool and I post random things on Instagram and no one influences me.” No, that’s not what I’m saying at all because it’s impossible not to be influenced by social media. I really just didn’t know because my personal page is weird and doesn’t reflect any account I follow. But that’s when I realized there’s a never ending list of accounts I’m influenced by on…


I’ve been watching National Geographic Channel and reading National Geographic Magazine since I was a child. My passion for nature, culture, the environment, historical figures and science have always attracted me to the adventurous and beautiful content of National Geographic. When I got an Instagram account, @natgeo and @natgeotravel were some of the first accounts I followed. I completed a social media audit on National Geographic’s overall presence and will be sharing my analysis of it today.

Personally, I think that National Geographic does an excellent job across all social media platforms. It holds accounts on Instagram, Twitter, Facebook, YouTube…


I chose to live tweet the Packers vs. Falcons game for #MondayNightFootball. I’m a Bears fan so it was an interesting experience and incredibly difficult to provide coverage on teams I’m unfamiliar with. Also, I’m not very knowledgeable with sports terminology and I was hesitant posting each of my tweets. I didn’t enjoy live tweeting an event and I wouldn’t choose to again.

Primarily, I found it difficult to focus on the game while simultaneously exploring the hashtag, trying to interact with others and looking for what other professionals were saying about the game. I felt as though I was…


Today I’m going to talk about some thumb-stopping content on social media. Thumb-stopping content are things that instantly grab my attention and cause me to stop scrolling, usually without even realizing it. This varies from person to person and absolutely depends on my mood.

I’m an incredibly visual person. If I see a photo or video along with text on my Twitter timeline, I’m more likely to stop scrolling and look at it. Videos specifically capture my attention, and when beautiful views or cute animals are involved, I’m there. …

Sheila Cavanagh

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